Thoroughly Tested. Stronger Than Ever.
SafeOpt and addShoppers have successfully defended ourselves against baseless accusations of privacy violations. We remain fully compliant, operational, and focused on delivering value to our partners and shoppers.
All legal matters resolved
No findings of liability
SafeOpt is fully operational and compliant
Trusted by 1,000+
loyal brands
"SafeOpt is now the only proven solution tested in the courts. We have the most scale, are trusted by thousands of brands, and built to the highest standards of privacy and performance. We pioneered this space, and we will continue to lead it responsibly."
Legal Matters Overview
Three separate legal challenges across the US, all dismissed by the courts with no findings of wrongdoing or liability.
April 2023 - June 2025
3:23-cv-01996
Federal lawsuit filed in Northern District of California. Case was dismissed by the court.
Key Outcome:
Case dismissed with no findings of liability
March 2024 - November 2024
2:24-cv-01022
Federal lawsuit filed in Eastern District of Pennsylvania. Case was dismissed by the court.
Key Outcome:
Case dismissed with no findings of liability
August 2024 - April 2025
2:24-cv-00575
Federal lawsuit filed in District of Utah. Case was dismissed by the court.
Key Outcome:
Case dismissed with no findings of liability
Detailed Timeline
Chronological view of all legal proceedings and milestones
April 2023
McClung et al v. AddShopper - Complaint Filed
On April 24, 2023, Plaintiffs McClung et al file a complaint against AddShopper (sic), Peets Coffee, and Every Man Jack (Defendants) in the Northern District of California alleging violations of California's wiretap act (CIPA) and other privacy-related claims.
March 2024
Ingrao v. AddShoppers - Complaint Filed
Complaint filed in Eastern District of Pennsylvania against AddShoppers, Nutrisystems, and Vivent.
August 2024
Cordero v. Sportsmans Warehouse - Complaint Filed
Complaint filed in District of Utah against Sportsman's Warehouse.
November 2024
All Claims Dismissed
Judge Slomsky dismisses all claims against all defendants. Plaintiffs had filed leave to amend to add new party.
April 2025
All Claims Dismissed
Court dismisses all claims against all defendants.
June 2025
Case Formally Dismissed
Judge Chhabria formally dismisses the case on June 20, 2025.
"From the start, addShoppers has maintained that the plaintiffs' allegations misrepresent how our SafeOpt service actually works and overlook our efforts to minimize data collection in pursuit of helping shoppers save time and money. Ultimately, the plaintiffs couldn't substantiate their claims."
Press Coverage
Peet's Coffee, AddShoppers Beat Cert Bid In Privacy Suit
A federal judge denied class certification in a privacy lawsuit against Peet's Coffee and AddShoppers, dealing a significant blow to the plaintiffs' case.
Court Rejects Class Certification in Privacy Lawsuit
Federal court denied class certification in privacy litigation, highlighting the challenges plaintiffs face in establishing adequate class representation in technology-related privacy cases.
Collection of Website Visit Time Stamp Not Enough to Confer Article III Standing
A Utah federal court confirmed that collecting website visit timestamps alone does not create sufficient harm for Article III standing in privacy cases, referencing the Cordero v. Sportsman's Warehouse case.
Pennsylvania Court Dismisses A Trio of Defendants in Website Wiretapping Suit Challenging Email Marketing Program
A Pennsylvania court dismissed a wiretapping complaint filed against AddShoppers and other defendants for lack of Article III standing, lack of personal jurisdiction, and failure to state a claim in Ingrao v. Addshoppers, Inc.
Frequently Asked Questions
Clear answers to common questions about our past legal matters
Legal Representation
addShoppers is represented by world-class legal professionals with deep expertise in technology law and privacy compliance.
David Hale
General Counsel + Chief Privacy Officer
Tomio Narita
Partner
Travis Campbell
Senior Counsel
David Bertoni
Partner
